Marketing Manager

We work smart through, this is your next best step

broken clouds
excellent bathing
water quality*
Water Temp: 12.3° C
Wind Speed: 15 mph

Why Market the West Country Water Park?

We need you to tell the world about us, they will love you for it.

Working at West Country Water Park is a unique experience that offers a fun and dynamic working environment for those who are passionate about growth and development. As a new business, we are committed to creating an inclusive working environment that welcomes people of all backgrounds and abilities. We strongly believe in investing in our people and providing opportunities for personal and professional growth within the company. Our commitment to accessibility means that everyone, regardless of their background, can enjoy the park and the work they do.

In addition to a competitive salary, we offer a generous pension scheme. Our pension scheme includes a 3% company contribution and a 5% personal contribution, providing a secure and stable financial future for our employees. We understand the importance of planning for the future, and our pension scheme is just one of the ways we support our employees in achieving their financial goals.

At West Country Water Park, we understand that work-life balance is essential. That’s why we offer 28 days of annual leave, including bank holidays, to ensure our employees have plenty of time to recharge and enjoy their personal life. Moreover, as an employee of the park, you will have the opportunity to try the facilities and activities we offer, providing a fun way to spend your free time.


Who Should Apply?

If you are a marketing professional who is passionate about creating and implementing successful marketing strategies, then we want to hear from you. We are looking for someone who is innovative, creative, and can think outside of the box. To excel in this role, you will need a combination of technical marketing skills and strong leadership abilities. You should have excellent time management skills, delegation skills, great written and verbal communication, financial analysis skills, an analytical mind, sales experience, and marketing strategy knowledge. You should also be familiar with social media, advertising, and have a passion for using time wisely. It is desirable to have awareness of the Travel/Tourism Industry, knowledge/experience of the Water Sports Industry, product knowledge (wetsuits, paddleboards, etc.), consumer relations, Photoshop/Adobe skills, photography skills, marketing qualifications (degree, masters, certification), presentation skills, and a focus on customer outcomes.

It is also essential that you have experience in financial analysis, sales, and advertising. You should be passionate about customer outcomes and have a keen eye for detail. Ideally, you will have a marketing qualification such as a degree, masters, or certification, and be knowledgeable about the travel/tourism industry, as well as the water sports industry. If you have experience in Photoshop/Adobe skills and photography skills, that would be an advantage.

Your Roles and Responsibilities

As the Marketing Manager at West Country Water Park, you will play a crucial role in creating and executing marketing strategies to increase the park’s brand awareness and customer base. You will be responsible for planning and executing marketing campaigns that align with the park’s values of safety, accessibility, convenience, and fun. This includes overseeing all marketing activities and brand awareness, including the overall outreach strategy, social media management, local news/magazines, promotions, competitions, and partnerships. You will also be responsible for creating new and innovative campaigns to entice new business, and evaluating the performance of marketing channels and creating campaigns according to the best performers.

In addition to executing marketing strategies, you will also be responsible for owning the brand image and ensuring that every aspect of the park, from signage to the Instagram page, reflects the park’s values. You will produce weekly marketing impact reports, research competitor value propositions and compare them to ours, and meet with people in other departments to gather their input. You will also respond to all social media communication, delegate when required, and follow up. It will be your responsibility to evaluate the performance of marketing channels and create campaigns according to the best performers. You will also need to read financial documents, especially cash flow statements and general ledgers, and assist the sales department in reaching sales targets.

How To Apply

If you are interested in applying for the marketing manager position at West Country Water Park, please submit your CV and a cover letter to shaun@westcountrywaterpark.co.uk.

In your cover letter, please include your experience in the areas mentioned in the job description, your relevant skills and qualifications, and why you believe you would be a good fit for the role.

We will review all applications and contact those who we believe are a good match for the role. If you are selected for an interview, you will be asked to provide references, so please have these ready. We encourage all applicants to visit our website and learn more about West Country Water Park before applying, as this will give you a better understanding of our values and what we are looking for in a marketing manager. We look forward to hearing from you!